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Catherine Smith

Digital Media Specialist

About Me

I am an enthusiastic digital content creator with six years of industry experience and a deep passion for the ocean. I grew up in the water and have surfed around the world.

My Writing

I’ve worked as a feature writer for Catalyst Magazine and written digital content for major brands including Nova Entertainment, Launch Housing and TEG Dainty, 

Digital Media

I am skilled across mediums including photography and videography and have a comprehensive understanding of social media and digital strategy.

Get in Touch

If you would like to contact me please don't hesitate to reach out.

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Photography

My Work

URBNSURF: Perfect waves have arrived in Melbourne

Melbourne is synonymous with good coffee, smashed avo and laneways covered in some of the world's best street art...not perfect barrel waves.

While it's been one of the world's most liveable cities for some time now, where Melbourne falls short is its lack of surf beaches.

That's where URBNSURF comes in. Located 20 minutes from Melbourne's CBD and just five minutes from the airport - the surf park is offering perfect waves for all levels.
Catalyst •

From Penicillin to Penny Cillin

MELBOURNE, Australia – Liam* sits alone in front of a row of mirrors with “Broadway Bitches” sprawled in red lipstick across the top. Surrounded by colourful wigs and dresses that glisten in the afternoon sun, Liam is an enigma in black ripped jeans, leather boots and a torn Metallica singlet. He is 5’9” and weighs just 50kg. His dirty blonde hair has been pinned under a beige wig cap, but rebellious tufts poke out. He peers sheepishly at me in the mirror, as a bartender drops off his second vod

Our Failing System: From Foster Care to the Streets

Whilst most 18 year olds are trying to balance Tetris in class with assignments and exams, Kyle is trying to find a quiet bus shelter to sleep in. By 18 Kyle had lived in over nineteen different homes, been verbally, physically and sexually abused, and taken up drinking, smoking and drugs. His mother had died from a drug overdose, and the closest person he had to a father had died of cancer. “I was lost” said Kyle,“I was pissed off, upset and confused.”
Catalyst •

It's Happening: Come From Away has arrived in Australia

Come From Away is as much the story of how two struggling artists from America created a multi-award winning musical that receives standing ovations at every show, as it is about 9/11. The musical tells the story of the Canadian town of Newfoundland that welcomed 6,579 stranded passengers flying at the time of 9/11. A tale of the best of humanity during the worst.

I had the pleasure of sitting down with a few of the real-life come-from-aways as well as the cast, in the aisles of The Comedy Thea
Catherine Smith •

Nasir Sobhani, The Streets Barber

Nasir Sobhani is an Iranian barber who moved to Australia from Canada in 2012. In his twenties, Nasir struggled with addiction. He felt lost, and the uncertainty about his future was debilitating. Nasir loved cutting hair, however, when his family suggested he do this as a career he was offended. Being a barber seemed inadequate.

After going to rehab, Nasir turned his life around and moved to Australia for a fresh start. He spent hours standing outside barbershops and watching videos online to learn the craft. Years later, when he was given the oppourtunity to work as a barber professionally, he felt that something was missing. This is how he began the Streets Barber Initiative. “Giving them a reason to think clean by feeling and looking clean”.
Catalyst •

When the Light Leaves: How to Cry Silently in a Sold-out Theatre

To confront or not to confront – that is the question. Theatre-makers have long since pondered whether it’s enough to simply entertain, or whether the role of theatre is to challenge; to evoke feeling and start conversations. There is no escape from live theatre. Audiences are hauled into the fire alongside the performers, and nobody will leave, When the Light Leaves, unscathed.

Rory Godbold’s play centers around terminally ill Dan, played with anchoring gravity by Tomas Parrish. The 34-year ol

Social Media Strategy: The Results

We started working with HomeGround Real Estate at a pro-bono rate a couple of months ago. As one of Melbourne’s oldest digital agencies we have the privilege to choose clients who’s values we align with, and we are very proud to be working with this enterprise. HomeGround is a premium real estate and social enterprise. All of their profits are funnelled back into the community through Launch Housing to help end homelessness.

Our focus was to build a social media presence for HomeGround to creat